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Advertorial
Expats invest for “holidays
back home” September
2007
Find
out how hundreds of ‘Brits abroad’ are enjoying
rent-free accommodation on their native soil - thanks
to a unique property-based method of investing in holidays…
HPB (the Holiday Property Bond) was established –
almost a quarter of a century ago - to offer British
holidaymakers access to high quality holiday properties,
at premier European destinations. How things change.
Nowadays, through a Gibraltar office, the Bond is equally
likely to attract visitors to the UK – in the
form of overseas residents wishing to take advantage
of nearly 500 Bond-owned homes throughout Scotland,
England and Wales.
HPB Director Nicholas Beamish explained: “The
Bond enables our expat-investors to return home as often
as they choose, without imposing upon the friends and
family members that they come to visit.
“By staying rent-free at properties in which they
have a financial interest, they maintain their independence.
And because they have access to the entire HPB portfolio,
they’re able to enjoy split-breaks, too, at a
number of different locations.”
Beamish continued: “The ubiquity of low cost ‘no
frills’ flights, combined with a modest upfront
investment [which starts at just £4,000], makes
HPB a highly attractive proposition, whether Bondholders
are planning a long stay – perhaps to spend quality
time with the children or grandchildren – or they’re
just popping back to see old friends.”
In this respect, the Bond is quite unlike traditional
timeshare: investors are not restricted to a particular
location or time slot. Instead, they may choose from,
amongst others, a castle in Wales, a former farm in
Devon, a converted Highlands hotel, which once entertained
Queen Victoria, and David Niven’s old boarding
school – now extensively refurbished – on
the Isle of Purbeck, Dorset.
“The Bond combines the economies of shared ownership,
with the flexibility of property rental,” continues
Beamish. “And because it is a capital asset, with
a value quoted every day in the national press, it can
be passed on to the children, too.”
Exotic
Bondholders benefit from a choice of 14 gloriously rural
UK locations – from The Highlands to The Cotswolds.
Braithwaite Court, for example, is set against a dramatic
mountain backdrop, just a few minutes from Derwent Water
- making it ideal for those wishing to explore the perennially
popular Lake District National Park.
By contrast Barnham Broom, in North Norfolk offers a
prestigious country club environment, overlooking the
fairways of two championship 18-hole golf courses.
Other popular destinations include the North York Moors,
the Peak District, Cornwall, Dorset and the North Downs
of Kent, the garden of England.
Allocation of all of these properties and those outside
the UK is by means of an innovative system of ‘Holiday
Points’: each £1 invested entitles the Bondholder
to one Holiday Point per annum. Points are renewed each
year, and adjusted in line with changes in the cost
of providing additional accommodation – which
means investors’ ‘holiday booking power’
is protected in perpetuity.
Beamish explains, “Holiday Points are usually
reviewed every six months, with advice from independent
valuers. They are then increased or decreased to reflect
the cost of providing additional properties for new
investors. This provides a useful hedge against inflation,
ensuring that the value of holiday entitlements is maintained”.
Diversity
The Bond’s stable of European homes is equally
diverse, including as it does a French chateau and Italian
trulli, an ancient palazzo in Tuscany and an entire
hamlet in The Dordogne. A larger family resort –
in Almeria, Spain - is scheduled to open within the
next couple of years, joining sunshine locations such
as the Canary Islands, Majorca and Madeira.
Bondholders also benefit from Points-free access to
a further 300 villas, in 45 locations – including
South Africa and North America – under HPB’s
Tenancy programme.
“The choice of locations is far from opportunistic,”
explained Beamish. “In fact, it’s driven
by the Bondholders themselves. They help us to shape
how the portfolio is developed - voting for the areas
into which they’d most like us to expand. In this
way, we ensure each new site reflects their preferences.
“This goes some way to explaining why our investors
have remained with us for so long – in many cases,
for over two decades.”
Standard
Judy Almond, herself a Bondholder for over 20 years,
echoes Beamish’s sentiments. She said: “The
real bonus for me has not just been the vast increase
in properties available, but the knowledge that if I
book an HPB property it will be of a certain high standard,
both in terms of the equipment, furnishings and cleanliness.”
That consistency of accommodation is equally important
to Andrew and Rose Gowans. The couple invested in the
Bond in 1989. Rose says, “HPB represents everything
that is good about choosing a vacation destination:
you know the quality is going to be there even before
you arrive.”
Each site provides a comprehensively stocked, and free-to-use,
film and book library, together with, usually, a swimming
pool, sauna, tennis court, snooker room and children’s
play area. Many also offer pitch-and-putt, bowling greens
and croquet lawns. Two have 18-hole country standard
gold courses. One has its own fishing lake.
There’s even an HPB salmon fishing beat in Blairgowrie,
in the heart of Scotland.
Safeguards
Structured as a life assurance bond, the Bond has net
fund assets totalling more than £220 million.
It is debt-free. As with any investment, the value of
the fund fluctuates and formal valuations are issued
monthly. However, the majority of Bondholders are not
seeking short term financial gain - rather, they are
interested in long term holiday benefits.
The Bond management team’s confidence in delivering
those benefits is reflected in a unique Holiday Satisfaction
Guaranteed offer, which allows new investors to cash-in
their Bond for their unit value (which may have gone
up or down), and receive a full refund of their initial
charges if, within 14 days of return from their first
holiday at a Bond property (anytime within the first
three years), they should not be completely satisfied.
Privileges
The minimum initial investment into a Holiday Property
Bond is £4,000 – little more than the cost
of a single holiday for many families. Bondholders have
the option to increase that investment – and thus,
their annual Points entitlement - at any future date.
To maximise occupancy, short notice breaks are promoted
regularly – these are made available to Bondholders
on a Points-free basis. Bondholders who are unable to
utilise their Points in any given period are able to
pass their entitlement to their family, friends and
colleagues.
Other privileges of Bond ownership include access to
the HPB Travel Club, a wholly owned ABTA bonded travel
agency that will, if required, arrange Bondholders’
entire trips – from airport parking and low-cost
flights, to transfers, taxis and car hire.
The Bond also runs an annual programme of Points-free
special interest holidays featuring golf, tennis, bridge,
bowls, walking, cycling, painting, choral singing and
many other ‘themes’ - all of which are suggested
by the Bondholders themselves.
Lifetime appeal
“Of course, organised affairs such as these do
not suit everyone,” said Beamish. “They
do, however, highlight the range of opportunities that
are available.
“Younger holidaymakers prefer to do their own
thing – taking advantage of more family-friendly
or ‘activity-oriented’ resorts and country
club style destinations. Others favour our more sedate
retreats. This is what the Bond is all about.
“At the outset, our goal was to develop a holiday
product with ‘lifetime’ appeal. In developing
such varied – yet unashamedly exclusive - sites,
we feel we’re able to offer something for everyone,
at every stage of their lives. We’re now re-focusing
our development plans on the UK.
“Our new Shropshire home is close to completion.
We’ve applied for planning consent on a glorious
grade II Listed Victorian mansion overlooking Grange
Over Sands. And we’re looking at prospective sites
in Northumberland – a region that attracted a
large percentage of the vote in the most recent Bondholder
poll.
“We’re confident that all three locations
will prove extremely popular – not least amongst
the many expats who’ve come to rely on us to offer
their UK holiday ‘homes-back-home’.
”For more information on the Holiday Property
Bond, telephone Gibraltar (+350) 77 988. Or browse the
Bond’s property portfolio online at
www.hpb.gi
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